Demand Informing Supply: I Want a Book

I want this book: Me++. Right now. Not tomorrow. Why can't I find out if my local Border's has it via the Web so I can go down and buy it. Better yet, why can't I let my need be know in some standard way and have the local Barnes & Nobles, Borders, etc. inform me of availbility, delivery options, and so on? Doc Searls calls this "demand informing supply." I think its the future.

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