Counting Web Site Visitors

If your organization runs a Web site, you may think that the statistics you're getting from your log analysis software are presenting a pretty accurate picture of your site's traffic. Well, not so fast. A newspaper research and consulting firm named Belden Associates did a study that shows most site traffic numbers are way off base for a variety of reasons. For example, Belden estimates that half of the daily users of a newspaper website access it from more than one computer, resulting a lot of double counting. I couldn't find the report on the Belden site, but a write-up in the Christian Science Monitor gives some details. Even though the study was done for the newspaper industry, most of what's reported is not specific to newspaper Web sites.

Please leave comments using the sidebar.